My idea of the consumer board for  Fashion buying subject, I made three boards on three different consumers for this one retail shop called W52.

The main client I have seen while my primary research in W52, this is the typical consumer of W52.

This is a possibility of a client in W52, someone who could be a consumer with a bigger range of product, this consumer is seeking men clothing.

Another possibility of a consumer in W52, a teenager girl who would shop at this retail shop if there was a wider range of clothing, targetting this group.